November 18, 2016

Celebrating and supporting women entrepreneurs

This year, AXA is celebrating female entrepreneurship. The Group is hosting France’s first Women’s Entrepreneurship Day, in Paris on Friday, November 18.
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In 2015, the AXA Group, Accenture and IFC/World Bank published a report on the opportunities offered by better reaching out to and growing a customer base of women. It also highlighted the benefits of including more women in distribution teams.

Women entrepreneurs have been identified as a strategic segment for the Group: high priority is given to actively supporting women-led businesses, as well as developing and offering insurance products and services that are tailored to their needs and facilitate their business activities:

  • In Brazil, AXA’s Seguro Beleza “beauty insurance” offers medium, small and very small businesses in the beauty industry, such as salons or spas, a 100-percent digital property & casualty insurance product as well as a dedicated blog on tips, trends and new products;
  • AXA USA has launched a website providing information to women about insurance and personal protection products;
  • AXA Mexico has partnered with Oriflame, an international cosmetics group, to sell insurance solutions to their employees via the Mexican distribution network, whose members are 85-90% women.