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October 4, 2018

AXA, #1 Global Insurance Brand for the 10th consecutive year, partners with Liverpool FC

We are proud to announce today our four-year partnership with Liverpool F.C. - an iconic global football brand. The partnership covers both the men’s and the women’s teams.

For the 10th consecutive year, we are number one. Interbrand has once again ranked AXA as the #1 Global Insurance Brand. It’s a great achievement for our AXA colleagues all across the world, in line with our commitment to being closer to customers’ lives.

“You’ll never walk alone”

We are taking this opportunity to go further in our commitment: we are announcing a four-year partnership with Liverpool Football Club. The deal confirms AXA as Liverpool’s Official Global Insurance Partner.

See the video that celebrates both these two milestones with announcement from Gordon Watson, Chief Executive Officer Asia, and messages from the players of LFC.

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