Press Release
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November 13, 2025
published at 8:30 AM CET
AXA today announces a three-year cultural partnership with the Grand Egyptian Museum in Cairo, marking a defining step in AXA’s ongoing commitment to preserving cultural heritage.
The collaboration brings together AXA Egypt, the AXA Foundation for Human Progress, the Grand Egyptian Museum, and Legacy Development and Management (Legacy), a subsidiary of Hassan Allam Holding and operator of the Grand Egyptian Museum, under a shared purpose to protect what matters most and preserve Egypt’s – and Africa’s – cultural legacy for future generations.
AXA’s partnership with the Grand Egyptian Museum will emphasize the conservation of artifacts, and the creation of inclusive public programming designed to welcome local communities and international visitors alike. By combining AXA’s global reach with the Grand Egyptian Museum’s mission, the partnership aims to strengthen public access to Egypt’s cultural patrimony while fostering cross-cultural dialogue.

Dr Ahmed Ghoneim
CEO of the Grand Egyptian Museum Authority
The Grand Egyptian Museum is not only a gateway to Egypt’s ancient past but also a symbol of global cooperation and cultural continuity. This partnership with AXA reflects our shared belief that protecting heritage is essential to building a more informed, connected, and resilient future.

Merette Elsayed
CEO of Legacy, operator of the Grand Egyptian Museum
We are proud to partner with AXA in this significant sponsorship. At Legacy, our mission is to ensure that every collaboration enhances the museum experience culturally, educationally, and operationally. Through this partnership, we look forward to advancing the museum’s role as a living hub for innovation, dialogue, and cultural exchange.

Clément Rouxel
General Delegate of the AXA Foundation for Human Progress
The preservation of cultural heritage is a collective responsibility that transcends borders. Investing in culture is fundamentally an investment in people: it aims to nurture social cohesion and inspire dialogue across communities. The Grand Egyptian Museum stands as a vital nexus for education and cultural exchange across Egypt and for the world. This partnership exemplifies AXA’s conviction that culture is the foundation of resilient communities – driving progress and unity across generations.
The Grand Egyptian Museum represents the essence of what AXA stands for, protecting what defines us today to empower what comes next. Our role goes beyond providing insurance; it is about driving meaningful impact. This initiative is a testimony to our commitment to build a more resilient and inclusive tomorrow in Egypt and Africa at large.
Investor Relations team
Axa Media Relations