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December 1, 2021

China Urban Family Health White Paper

In August 2021, the State Council of the People's Republic of China issued the “National Fitness Plan (2021-2025)” to promote a higher level of national fitness and to better meet people’s fitness and health needs in the coming five-year period. The plan is a crucial part of the country’s “Healthy China” strategy, one of the country’s key strategies in recent years. The nation’s health is fundamental to the country’s sustainable development and therefore promoting a healthy lifestyle is set to become a mainstream topic.

Family health is not only important to society as a whole, but also to every individual. Health awareness, management behavior, and a level of confidence centered around family are important factors that affect every individual’s health.

Southern Weekly collaborated with AXA Tianping to conduct a survey on the current state of play and study the needs of healthy family lifestyles in twelve first- and second-tier cities, based on data collected by Ipsos. This research explores families’ attitudes towards healthy living in different cities in China. It aims to analyze and learn about family health management behavior and their impact on self-confidence, to provide meaningful guidance on how to engage the general public to promote a healthy lifestyle.

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