AXA announces a strategic partnership with Facebook to further develop its digital, social and mobile footprint in France and globally

AXA and Facebook have entered into a strategic partnership in order to accelerate their marketing and commercial collaboration in the digital, social and mobile sphere in France and globally:

• AXA will benefit from dedicated Facebook resources, notably including innovation & analytics teams to help in further developing its brand presence on Facebook, particularly on mobile.
• Facebook will analyze the impact of AXA's communication campaigns on this social network, and its experts will train AXA's marketing and digital teams.