AXA today announces the launch of a strategic program to build a Digital Commercial Platform. This platform will aggregate different services to transform AXA’s value proposition to better serve its commercial customers, in line with AXA’s Driving Progress 2023 strategic plan.
The ambition of the Digital Commercial Platform is to fully leverage the combination of real time data and analytics collected through satellites, drones, sensors, with AXA’s expertise in risk prevention services and the Group’s underwriting and claims capabilities. We aim to build an ecosystem of new services to tackle evolving protection needs of corporate clients.
The Digital Commercial Platform will feature two initial programs:
We are at a tipping point in our innovation strategy. After having accelerated the development of our expertise and our culture of innovation throughout the company, we now want to integrate a comprehensive, data driven ecosystem of services across our key markets aligned with our main strategic priorities. The Digital Commercial Platform is a quintessential embodiment of this strategy, like the Digital Healthcare Platform that we successfully launched last year across Europe. Both initiatives signal a new step in our innovation journey aiming at continuously improving our offers and services for our clients
Our ambition is to develop an innovative global solution that provides value to our commercial lines clients through protection and prevention. We recognize that traditional insurance is no longer the sole answer to our clients’ evolving risks. With Digital Commercial Platform, we are building a platform for insurance and risk management services that will transform our value proposition and the way we operate to serve our clients. We believe that this is increasingly what clients need and will look for from their insurance partner