October 20, 2023
In a groundbreaking move that celebrates women in sports, AXA has reaffirmed its unwavering commitment to gender equality by inaugurating the AXA Melwood Training Centre to the Liverpool FC Women’s team. This significant stride in women's football comes as AXA strengthens its partnership with Liverpool FC, becoming the naming partner of this top-class training ground.
Global Brand Director
It’s a next step in our partnership with Liverpool FC, with whom we share core common values. Being the naming partner of such a historical place for Liverpool FC, what’s more, towards the Women’s team - giving them a home and a great place to train in.
AXA’s journey with Liverpool FC began 5 years ago, and this latest development marks a pivotal moment in this partnership. The AXA Melwood Training Centre is not just a training ground; it’s a new residence where the women's team can hone their skills and embark on a journey towards new heights of achievement. For 70 years, Melwood served as a sanctuary for the men's team, and now, it’s the women's turn to shine brightly.
Beyond its role as a training facility, the AXA Melwood Training Centre embodies AXA’s dedication to empowering women in sports. In a world where female athletes often face challenges, AXA stands firm in its belief that "Being a woman shouldn’t be a risk”. The training centre stands as a testament to this commitment, providing a secure and empowering space for the women's team to thrive.
As the Liverpool FC Women’s team embarks on this new chapter, they do so with the knowledge that they have a powerful ally in AXA. This partnership sets the stage for a future where women in sports are celebrated, supported, and given the platform they deserve.