AXA & Liverpool FC Partnership

A meaningful partnership

Joining forces with this world-class football club is a way for AXA to bring to life its ambition to become a partner to our customers, in line with our Purpose, “Acting for human progress by protecting what matters”. The more clients feel protected, the more confident they will be to move forward as individuals but first and foremost as stakeholders of a genuine team. For both Liverpool FC and our customers, our ambition is to be the partner giving the confidence to go further.

This collaboration also embodies AXA’s brand promise ‘Know You Can’ as well as is fully aligned with Liverpool FC’s anthem, ‘You’ll Never Walk Alone’. It is built on shared values: both AXA and Liverpool FC work with integrity and courage, having strong moral and ethical principles. As Training Partner, from the outset, we have been striving to support the common goal of promoting well-being, a healthy lifestyle and supporting progress.

Thomas Buberl

Chief Executive Officer of AXA

AXA and Liverpool FC share common values on which we can build opportunities for the club's fans, our customers and employees around the world.

We started this journey in 2018 with sheer determination to progress together.

Discover how we help you progress through...

Challenging Gender Stereotypes with LFC & LFCW

Check how, in collaboration with Liverpool FC's Men's and Women's teams, we made our voices heard concerning gender stereotypes about women in football in just one day.

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Cherish your history, write your own story

Watch the new era for Liverpool FC Women at the AXA Melwood Training Center together with managers Jürgen Klopp, Matt Beard, alongside midfielder Missy Bo Kearns.

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Breast cancer prevention with LFC & LFCW

Liverpool FC and Liverpool FC Women goalkeepers, Alisson Becker and Rylee Foster, learn the key steps to breast cancer prevention with the help of Dr. Magali Bozon, AXA Partners France Chief Medical Officer, and Ellie, a breast cancer survivor and LFC fan.

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Testicular cancer prevention with LFC

Watch Liverpool FC’s Alisson Becker and Reds supporter Ian Davies show you the easy moves to proceed for testicular cancer prevention.

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Being there in moments that matter

Find out how, thanks to his confidence squad, Alan managed to regain his self-confidence after suffering a stroke, living a once-in-a-lifetime experience at Anfield.

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An Empty Seat can be full of meaning

Here is Barry, a lifelong Liverpool FC fan, sharing his inspiring personal story, going through depression and positive recovery. We introduced him to some of his favorite LFC players to learn more about his journey.

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AXA Training Centre

In October 2020, we strengthened our partnership with Liverpool FC by also securing the naming rights to the new training centre. The AXA Training Centre, based in Kirkby, brings together the club’s youth and First Team football operations on one site. This cohabitation enables a powerful transmission between generations embodied by LFC Academy’s reputation and successes. This state of the art 9,200sqm facility forges a pathway of improvement, progress, and success. Giving AXA’s name to this campus is also a way to be by players’ side in their every-day lives, especially at trainings when they build their confidence and improve their game.

Go behind the scenes at the AXA Training Centre with a guided tour by Alex Oxlade-Chamberlain, Liverpool FC Midfielder.

AXA Melwood Training Centre

In September 2023, AXA reaffirmed its unwavering commitment to gender equality by inaugurating the AXA Melwood Training Centre for the Liverpool FC Women's team. This significant stride in women's football comes as AXA strengthens its partnership with Liverpool FC, becoming the naming partner of this top-class facility. The AXA Melwood Training Centre is not just a training ground; it's a new home where the women's team can hone their skills and embark on a journey towards new heights of achievement.

Know You Can

Success begins off the pitch

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