![](https://images.axa-contento-118412.eu/www-axa-com/b540cb77-e268-4aa1-9ee7-1be4c8cf5a9e_balance_.jpg?auto=compress,format&rect=0,31,600,338&w=768&h=432)
Companies must strike a balance between profit and purpose.
A company can no longer ignore the ecological and social impact of its activities and is under pressure to re-organize towards more positive and less harmful impacts. However, this can oppose the company’s financial objectives of maximizing growth, profit, and shareholder value