Social media and reputational risk for food and beverage companies: manage, mitigate and thrive

Social media is playing an increasingly important part of our everyday lives. For food and beverage companies this represents a huge opportunity, but it does not come without risks. Alastair Baker, Industry Practices Leader at AXA XL, discusses how food and beverage companies must seek to manage the reputational risks involved with social media, and the role that insurance coverage can play.