AXA and Google's Niantic Labs Partner to Integrate 20,000 Global Retail Agencies into Ingress' Interactive "Real World" Mobile Gameplay Experience
The AXA Group announced it has partnered with Google's Niantic Labs in a unique initiative integrating the global brand into Ingress, the interactive "real world" mobile game. More than 20,000 retail agencies around the world will become AXA branded in-game "Portals" for Ingress players to interact with, using their mobile devices in the real world. AXA branded Portals are accessible today in Germany, Italy, Spain, Poland, Indonesia and Switzerland, and will begin to activate in the United States, Japan and other countries in 2015. The partnership extends into Ingress' virtual storyline, allowing players to engage with the AXA branded Portal locations, and portals around the world where they can find "AXA Shields".