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On AXA.com, we use audience measurement tools to understand users’ browsing paths, optimize user-friendliness and highlight the most pertinent content. Many of the website’s functionalities (sharing of content on social networks and video players) make also use of services provided by third parties. These functionalities place cookies enabling the concerned third parties to identify the sites you visit and the content that interests you the most. These two types of cookies are only saved on your device if you agree. You can find out more about each of the cookies below and accept or refuse them either for the whole website or service by service.
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Measurement of the website’s audience contributes to continuous improvement of user friendliness, ease of browsing and content.
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Video sharing services provide the site with multimedia content while maintaining optimal loading speed and contribute to its referencing.
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