Today AXA announced the creation of Kamet, a €100m InsurTech incubator dedicated to conceptualizing, launching and accompanying disruptive products and services for insurance clients. Selected projects will be led by either AXA employees or external entrepreneurs and they will all benefit from both the agility of the incubator and AXA's expertise around the world. Kamet will be led by Stephane Guinet, who will leverage his successful experiences as an entrepreneur and as CEO of AXA Global Direct since its launch in 2009. Under his leadership, AXA Global Direct has conquered leading positions in direct markets across the world and become a center of innovation for retail insurance clients.
The digital revolution is transforming the entire insurance value chain. Kamet will become another pillar of our strategy to connect the Group to the InsurTech Ecosystem, joining forces with our existing trend spotter AXA Lab (based in San Francisco and Shanghai) and investment structure AXA Strategic Ventures. Our goal is to imagine disruptive projects and incubate startups linked to our insurance business, for the ultimate benefit of our clients in terms of protection and services. Stéphane is an entrepreneur and innovation expert. His track record within AXA Global Direct, his digital and big data skills, as well as his leadership are the strengths we need to launch and manage Kamet.
Following this appointment, Xavier Veyry, currently CEO of AXA Global Direct Asia, is appointed CEO of AXA Global Direct. He will remain based in Asia (Shanghai) in this new role. Stéphane and Xavier will both report to Nicolas Moreau, member of the AXA Group Management Committee and Chairman & CEO of AXA France. These appointments will be effective as of January 1st, 2016.