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Ambition 2012: AXA strengthens its brand strategy with the launch of a new signature

May 28, 2008

AXA is halfway to Ambition 2012; its company-wide project launched in 2004 which aims to make AXA the preferred company of its clients, employees and shareholders. Today, AXA is enhancing its brand strategy by adopting a new signature which illustrates its determination to meet its clients' needs through tangible proof and to establish with them the foundations of a real and lasting relationship based on trust.

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