Protection is Our Calling

Protection is not only AXA's mission; it is the commitment of thousands of AXA employees around the world ALL NEWS  |  Brand
Jun 27, 2014

We work to prevent risks from occurring, to offer support to people when they face difficulties, and to accompany our customers for the long term: at AXA, protection is an ongoing commitment and a constant focus of attention.

Prevention is a fundamental part of our business.

It begins well upstream, by identifying risks, and continues by taking measures to prevent them. As an insurer, we at AXA consider that it is our responsibility to help further the understanding of risks so we can better prevent them. We therefore support research on the risks that represent major challenges for our societies.

Supporting our customers involves both a human dimension and a technical dimension

What we call protection has a fundamental human dimension. When a loss occurs, our role goes well beyond the technical solutions that enable us to repair or compensate. It also involves providing the close relationship, advice and support that our customers need and want.

Accompanying them when they most need it.

Protection also means accompanying our customers - people and businesses alike - so they can pursue their lives and ventures with peace of mind. AXA stands by their side and implements the solutions that best fit their needs.

Everyday, we devote our skills, resources and risk expertise to help build a stronger and safer society. That is the key message of the global online Brand campaign, starting end June and highlighting AXA's protection mission. Launched on twenty markets*, it will be live on social media and on major news websites.

Preventing risks to save lives like Theo, supporting you when you need us most like François or remaining at your side like Bruno: discover why for AXA's employees, what we do is much more than a job:

To bring added-value content and information, the campaign will also invite people to visit an online magazine dedicated to protection-related news, proposed by AXA and hosted on

* Belgium, China, Columbia, Czech Republic, France, Germany, Gulf, Hong Kong, India, Indonesia, Italy, Luxembourg, Malaysia, Mexico, the Philippines, Poland, Singapore, Spain, Switzerland, Thailand and Turkey

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