Knight Land, an innovative TV Game Show on financial education

On October 21, Krungthai-AXA Life Insurance launched "Knight Land", the first of its kind financial TV game show. ALL NEWS  |  Commitment
Nov 6, 2015

On October 21, Krungthai-AXA Life Insurance launched "Knight Land", the first of its kind financial TV game show, to help young people learn more about financial planning and the benefits of life insurance through a fun and entertaining game. David Korunic, Chief Executive Officer and Saifon Sutchasila, Chief Marketing Officer, attended the launch of this TV show which will be broadcasted on a local TV channel every week.

The game motivates competitors to use their physical strength, mind and planning skills to pass each stage using shields inspired by the Krungthai-AXA Life Insurance products (iProtect, iCare, and iWish). The winning team will have a jackpot prize up to 1,000,000 Baht (around Euro 26,000).