For its 30th birthday, AXA gave itself a terrific gift by maintaining its ranking as the #1 Global Insurance Brand, and by joining the Top 50 best-performing brands in 2015.
The Interbrand ranking has just been published, providing very good news indeed for AXA. Interbrand, the brand strategy and design consultancy, recognized worldwide for its expertise in brand assessment, rewarded AXA Group as it rose 5 places from its 2014 position, to place 48th in the 2015 Best Global Brands ranking. AXA also joins the Top 50 of Interbrand, which values the brand at USD 9.254 billion.
This rise in the ranking acknowledges AXA's positioning in key sectors, along with its decisive initiatives, which enabled the Group to exceed its objectives and affirm its position as global leader.
An innovative brand at the heart of the digital transformation
In 2015, AXA sustainably strengthened its innovation ecosystem, particularly in Asia. AXA Lab, already present in San Francisco, was set up in Shanghai; the Data Innovation Lab, active in Paris since 2014, arrived in Singapore; and AXA Strategic Ventures, created in February and already present in San Francisco, New York, London, Paris, Zurich and Berlin, opened a new operation in Hong Kong. Furthermore, 2015 saw the creation of Kamet, a technology innovation incubator at the service of insurance customers.
After having established partnerships in 2014 with Internet giants LinkedIn and Facebook, AXA further pursued its initiatives in the digital domain. New agreements were signed in 2015, most notably with BlaBlaCar, the European leader in ridesharing, to provide insurance cover for BlaBlaCar members.
A responsible brand, working to protect everyone
In 2015, the Group reported its best-ever score on the Dow Jones Sustainability Index (DJSI), with a score of 83 out of 100. With this score, AXA is positioned among the leading enterprises worldwide in terms of corporate responsibility (CR). Furthering its active commitment to the environment, AXA participated in CR Week 2015, Climate Finance Day and COP21. Henri de Castries has already announced his intention to take the Group out of all carbon-related investments by the end of 2015.
The AXA Research Fund was particularly dynamic in 2015, allocating €15 million in 2015 to 44 new research projects on risks, in 19 countries. At the same time, AXA established a partnership with IFC-Banque Mondiale for parametric insurance, and is expanding its initiatives in micro-insurance.
A brand that sticks close to its customers and its employees
The digitalization of AXA services also continued in 2015, with the launch of the HealthU and AXA Drive Coach applications. Start-in, AXA's participative innovation program, has already generated several innovative prototypes to better serve AXA customers. Two of these services will be brought to market in 2015, followed by four more in 2016.
The Corporate Online Open Course (COOC) entitled "Do you speak Digital?" was developed by the AXA Digital Academy, with the goal of familiarizing all Group employees with the digital domain.
AXA owes this success to its employees and their efforts to generate ideas and initiatives, as well as, most importantly, to its customers, who put their trust in the Group and its agents every day.