Low-income and middle-income countries account for 90% of the road accidents worldwide. These countries are also facing the sharpest increase in casualty rates. The African continent is particularly affected, with 16% of global road deaths with just 2% of the world's vehicles. These road accidents have an enormous economic impact on these countries: injuries cost between 1% and 5% of their gross domestic product.
It is within this context that the "2nd Global High Level Conference on Road Safety: Time for Results" is being held on November 18-19, 2015 in Brasilia, bringing together over 1,500 participants from 150 countries. It is a unique moment for United Nations (UN) member states to accelerate the momentum around the UN Decade of Action for Road Safety.
On this occasion AXA, IFC and the World Bank are co-organizing on November 19, 2015 a key panel composed of senior insurance executives and policymakers. The panel will discuss the Role of Insurance in promoting Road Safety especially in low to middle income countries. The goal of the Panel is for the insurance sector to discuss, along with senior officials from low-income and middle-income countries and the World Bank/IFC, the critical issues surrounding the role of the insurance industry in enhancing road safety and helping achieve the UN road safety targets.
Following the panel, the participating insurance firms will issue a joint statement confirming their commitment to the success of the UN Decade of Action and the Road Safety targets, and highlighting the key role of the insurance industry in supporting their achievement.
Promoting Road Safety is crucial for AXA, as it plays a role across the whole value chain: from prevention and education to better protecting clients from road risks through research, in order to meet clients' needs and their evolutions.
At AXA, we address the Road Safety challenge as a whole, from prevention initiatives to emergency support and long-term care solutions.
AXA is already taking action around the world through four pillars of intervention:
Building partnerships with authorities
AXA partners with public authorities around the world to develop groundbreaking initiatives to strengthen road safety, improve knowledge about the causes of accidents and create preventive measures and solutions.
In August 2015, AXA and IFC / World Bank , in partnership with the State of Kerala, brought together over 120 software developers from all over India to design in 24 hours applications that provide practical solutions to improve road safety.
Raising awareness through education
Raising awareness among the general public is one of AXA's priorities. To achieve this goal, the Group supports unique, creative initiatives to reduce road fatalities by focusing on key risks such as alcohol and excessive speed, but also reaching out to more vulnerable groups like children and motorcyclists.
AXA has targeted children and younger drivers with the distribution of 200,000 booklets in French schools and the launch of post-driving license training for 18-25 year-olds.
Embedding road safety in products and services
To further underscore the importance of responsible driving and help prevent accidents, AXA has developed a number of specific products and services for its corporate clients as well the general public.
AXA Drive is a mobile application available for all drivers to help them analyze, understand and improve their driving behavior. The app is available in 16 countries all over the world.
Supporting studies and research
Knowledge on road accidents and how to prevent them is constantly evolving. As a result, AXA supports advanced research by linking up with a community of worldwide experts who are at the forefront of road safety research.
Ponle Freno - AXA Research Center, created in 2013, is focused on researching the causes and the consequences of traffic accidents, as well as studying the behavior of road users.