Give time for the protection of others
Since 2011, Corporate Responsibility Week ("CR Week") has become an international reference in terms of employee engagement. Every year, AXA involves more and more staff in its commitment to supporting risk education and prevention. With more employees participating every year, 56,000 AXA employees joined the event in 2013, and 90% said that they were "prouder" to work for AXA thanks to CR Week.
During the week, AXA's employees will learn about AXA's Corporate Responsibility initiatives globally, and will also be invited to participate personally, by volunteering with a local charity chosen by each subsidiary. Every hour spent volunteering for protection and prevention activities will be converted into euros and donated to risk education projects supported by AXA Hearts in Action, the volunteering program of the AXA Group.
And this ambition has been launched officially by the Management Committee few days before the global momentum.
A Twitter competition
For the first time, the general public is invited to participate in AXA's CR Week through a contest on social networks in which all employees can share pictures of their activities and volunteering actions through the hashtag #AXACRWeek. The author of the most retweeted picture will have the opportunity to visit a project of AXA's NGO partner, CARE, and learn more about the impact of climate change on vulnerable populations.