It is important to highlight that the response to these findings is not to define specific products for women but which exclude men. It is rather about better understanding the expectations of our clients at every moment of their lives. In other words: by considering women as fully-fledged actors with their own specificities, we are therefore more in tune with society as a whole.
of women’s disposable income is reinvested
in their children’s education, family health care and housing improvements – as opposed to just 30-40% by men.
of working women take financial decisions for their household
either single-handedly or together with their partners
of working mothers make decisions regarding the health of their relatives
(children, partners, parents)
Women vs. men: is there a health equality gap?