Why do we need a specific approach for the women’s market ?The role of women in society is changing; along with their needs and expectations. Key female decision-makers, with rising levels of education, purchasing power and who are increasingly active professionally are now taking more risks as entrepreneurs. To react effectively to these changes, there’s really just one response: become their partners. Protecting what matters
It is important to highlight that the response to these findings is not to define specific products for women but which exclude men. It is rather about better understanding the expectations of our clients at every moment of their lives. In other words: by considering women as fully-fledged actors with their own specificities, we are therefore more in tune with society as a whole.