Reaching the untapped Thai Emerging middle class market with mobile-enabled insuranceBuilding upon its long-lasting partnership with AIS, Thailand’s leading mobile network provider, AXA now offers insurance to AIS’ 33 million prepaid emerging customers. This partnership continues to produce examples of how novel distribution channels can be used to access first-time insurance users.
The enrollment is done through a fully digital process which enables customers to access protection offering by simply topping up their phones – the more they top up their phone, the more insurance they get. Subscribers dial “*221# + Call” to enroll and benefit from personal accident insurance protection for one month. To renew the cover, they simply top-up as they would normally through AIS and receive insurance at no extra cost.