This “test and learn” method is actually another one of our secrets. Basically, it means letting the team make mistakes. Fear of failure can paralyze certain people, especially in a corporate setting. But if you don’t want to fail, then you won’t take risks, and if you don't take risks, then of course you can’t innovate.
To make progress, it's best to learn through experience. To build and improve tomorrow’s solutions, best to explore all the possibilities with no preconceived ideas. To always bounce back. Plus, it brings the added bonus of creating a climate of mutual trust, which allows us to optimize our different skills sets and complementarity.