Peter Gross Director of Strategy, MicroEnsure

How Mary, a shoe vendor in Nairobi, saved her business after a fire

When a massive fire devastated Nairobi’s Gikomba market in late 2017, dozens of retailers lost their merchandise, their place of work and their source of income. Mary was one of the victims. Move the world forward
Mar 14, 2018

Focus groups representative of target customers are a crucial part of identifying customer demands. These take place during the earliest stages in designing each new offer, so that teams can build policies to meet actual needs, rather than projections.