Emerging customers: Protecting the middle class of tomorrowDespite the risks they face every day, low-to-middle income populations in emerging countries remain desperately uninsured. This gap is a barrier to the emergence of the middle class, but at the same time, it is also an opportunity for insurers willing to tailor their products and services to realities of this customer. Protecting what matters
But this soon-to-be middle class experiences limited and irregular income streams, which places them in a precarious situation when risks materialize. Every year, an estimated 100 million people worldwide fall back below the poverty line due to unexpected health-related expenses, and covering them is a crucial challenge.