Rohit Chandrasekharan CEO AXA AFFIN Life Insurance Berhad

eMedic: changing the way customers use insurance in Malaysia

ALL ARTICLES  |  Innovation
Feb 13, 2019
Total Malaysia population
Mobile users
more than the country’s total population
Target customer base
of young professionals and families in the mass and mass affluent segments
Rohit Chandrasekharan
CEO AXA AFFIN Life Insurance Berhad

Many people in Malaysia perceive traditional insurance as slow, complex and expensive. This is especially true among the region’s Millennials, who need fast and easy access to medical insurance online. Once my team and I realized this, we decided to develop the first online medical insurance plan available in Malaysia: eMedic.

"The eMedic plan ensures access to hospital benefits, personalized consultations, and health rewards, available for kids, adults and even Malaysia’s sizeable expat community. With our unique partnership model, we can provide online scheduling and payment, care management and remote care solutions, as well as wellness management with wearables and access to wellness programs. That way, we can truly make life easier for patients!

To accompany our users at every step, we streamlined the customer experience to make the process as easy as possible: it takes less than 5 minutes to enroll with no medical check-up required, claims are submitted entirely online using the Regional Health Claims Portal app, and the policy can be renewed online in a click. In addition, our chatbot “Atom” is available 24/7 via WhatsApp to answer even the most complex questions!

During the three-month development and roll-out, my team and I made sure to cater to the actual needs expressed by users on the ground. In this way, our goal is to become the preferred Health & Protection company in Malaysia."

How does eMedic make life easier for patients?

  • Mobile: enroll and submit claims online
  • Fast: only three questions to determine eligibility, and three questions to buy coverage
  • Easy: no medical check-up required
Tags: Innovation