Celebrating and supporting women entrepreneursThis year, AXA is celebrating female entrepreneurship. The Group is hosting France’s first Women’s Entrepreneurship Day, in Paris on Friday, November 18.
In 2015, the AXA Group, Accenture and IFC/World Bank published a report on the opportunities offered by better reaching out to and growing a customer base of women. It also highlighted the benefits of including more women in distribution teams.
Women entrepreneurs have been identified as a strategic segment for the Group: high priority is given to actively supporting women-led businesses, as well as developing and offering insurance products and services that are tailored to their needs and facilitate their business activities:
- In Brazil, AXA’s Seguro Beleza “beauty insurance” offers medium, small and very small businesses in the beauty industry, such as salons or spas, a 100-percent digital property & casualty insurance product as well as a dedicated blog on tips, trends and new products;
- AXA USA has launched a website providing information to women about insurance and personal protection products;
- AXA Mexico has partnered with Oriflame, an international cosmetics group, to sell insurance solutions to their employees via the Mexican distribution network, whose members are 85-90% women.