AXA Sure: From Fiction to (Virtual) RealityIt all started back in 2014 with this idea: to use virtual reality to bring more transparency and simplicity to AXA’s customers. From the internal innovation program Start-in to the InsurTech 16 Conference in Zurich, follow the success story of AXA Sure. Move the world forward
Now Google Glass is no longer, but, more than ever, transparency and simplicity are key needs for AXA’s customers. So after extensive customer research, a few prototypes, and numerous workshops, the name was changed to AXA Sure and a Minimum Viable Product (MVP) was developed in collaboration with AXA Group Solutions* teams in Barcelona.