November 3, 2016

AXA Sure: From Fiction to (Virtual) Reality

It all started back in 2014 with this idea: to use virtual reality to bring more transparency and simplicity to AXA’s customers. From the internal innovation program Start-in to the InsurTech 16 Conference in Zurich, follow the success story of AXA Sure.
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Now Google Glass is no longer, but, more than ever, transparency and simplicity are key needs for AXA’s customers. So after extensive customer research, a few prototypes, and numerous workshops, the name was changed to AXA Sure and a Minimum Viable Product (MVP) was developed in collaboration with AXA Group Solutions* teams in Barcelona.