AXA becomes Liverpool Football Club’s official training kit partner for season 2019-2020AXA is becoming today Liverpool Football Club’s (LFC) official training kit partner for season 2019-2020. This partnership is cemented in AXA’s new brand promise: Know You Can. In the News
This marks an important step in our long-term relationship with the club, as we transition from Official Insurance Partner into the new training kit partnership. It is also an authentic occasion for us to symbolize our own move from Payer to Partner through LFC’s world famous anthem – You’ll Never Walk Alone – arguably the single most powerful and emotive manifesto in sports worldwide.