Email Marketing Senior Manager

Location NC, United States
Experience level Experienced Hire
Job details sector Marketing including Branding & Offer Development
Apply before Date not available

The Email Marketing Senior Manager will be responsible for end-to-end management of AXA's email marketing campaigns.  This role will work with brand, marketing, agency, data and digital partners to create and execute email campaigns that drive results.  The ideal candidate will have deep subject matter expertise in a variety of email platforms and tools, coupled with knowledge of best practices to increase awareness, engagement and conversion.

Responsibilities:
• Manage entire build process for campaigns within campaign management solution; including workflow setup, delivery build, audience selection, proofing, edits and scheduling.
• Build email campaigns according to specifications:  verifying copy, images, layout, links, and dynamic content.
• Collaborate with internal teams to create email campaigns and optimize email user experience, drawing on email marketing best practices.
• Conduct testing of subject lines, content, layout to improve email performance.
• Identify and troubleshoot issues related to HTML templates, segmentation, delivery, etc.
• Manage email tracking to ensure ability to analyze and attribute success of email efforts.
• Provide updates to marketing leadership and partners; escalate potential issues or opportunities as needed.
• Produce and deliver campaigns according to production schedules
• Ensure CAN-SPAM compliance


Requirements:
• 2-5 years of experience creating and executing campaigns using an industry leading campaign management tool in an acquisition role
• HTML and CSS proficiency required
• Multi-channel marketing experience
• Exceptional attention to detail; writing, editing, and proofreading skills
• Extensive knowledge on email best practices to drive engagement and conversion
• Good communication and interpersonal skills and the ability to work with multiple stakeholders
• Ability to manage multiple projects simultaneously; work independently and thrive in a fast-paced, collaborative, a deadline driven environment
• Solid understanding of CAN-SPAM compliance and email best practices
• Experience with programming languages such as JAVA, C++, SAS, SQL preferred

 



Would you like to wake up every day driven and inspired by our noble mission and to work together as one global team to empower people to live a better life? Here at AXA we strive to lead the transformation of our industry. We are looking for talented individuals who come from varied backgrounds, think differently and want to be part of this exciting transformation by challenging the status quo so we can push AXA - a leading global brand and one of the most innovative companies in our industry - onto even greater things.
 
In a fast-evolving world and with a presence in 64 countries, our 166,000 employees and exclusive distributors anticipate change to offer services and solutions tailored to the current and future needs of our 103 million customers.

We have been providing stability and reliability to our clients since 1859 to help them live their lives with confidence, to give them peace of mind, and enable them to realize their dreams for their loved ones and their legacy.
 
As an employer AXA is committed to creating an environment where everyone feels completely comfortable bringing their true selves to work every day. AXA US has been recognized and certified as a great place to work by the Great Place to Work Institute.
 
We provide our employees opportunities to move within our organization so they can grow their career and skills without ever having to leave AXA.  Almost 40% of our open jobs are filled with current employees.


NOTE: AXA participates in the E-Verify program.

 In addition to competitive compensation and an outstanding benefits package including 401 (k) and medical programs, we offer the opportunity for continued professional development in a congenial corporate environment.

 AXA is committed to providing equal employment opportunities to our employees, applicants and candidates based on individual qualifications, without regard to race, color, religion, gender, gender identity and expression, age, national origin, mental or physical disabilities, sexual orientation, veteran status, genetic information or any other class protected by federal, state and local laws.