Senior Director, Digital Growth

Location NC, United States
Experience level Experienced Hire
Job details sector Marketing including Branding & Offer Development
Apply before Date not available

The Senior Director, Digital Growth will be responsible for AXA US's overall digital marketing efforts and campaign implementation.  This role will lead the team accountable for defining and implementing digital marketing strategies and tactics that drive engagement across digital properties and platforms.  The ideal candidate with have a strong history of managing a digital team that has produced measurable outcomes across digital experiences – including online, email, social, SEO, etc.  This role will require close partnership with our product, marketing, brand, customer experience and data partners to align digital efforts to our broader marketing and brand objectives.  

Responsibilities:
• Define a digital growth vision and strategy that advances our corporate and line of business objectives
• Lead the Digital Growth team that is accountable for the strategy, experience and implementation of digital engagement and campaign efforts across online, email, social media, SEO, etc. 
• Work closely with line of business marketing, advertising and data partners to translate marketing strategies into effective digital campaigns
• Collaborate with internal and external partners to create, edit, test and publish digital campaigns across all digital platforms
• Align digital and traditional marketing activities to maximize multi-channel results
• Track, analyze and report on digital marketing performance and use data to refine tactics and optimize performance
• Create and maintain a roadmap of digital efforts to drive increased engagement and growth
• Understand, employ and monitor digital best practices across industries and monitor competitive benchmarks
• Keep organization stakeholders informed on the latest digital trends and identify new ways to engage our audiences


Requirements:
• Bachelor's degree in marketing, public relations, communications or similar field
• Have 7-10 years in digital marketing with track record of increasing responsibility and results
• Demonstrated ability to operate effective in all aspects of channel development – including strategy, campaign design, implementation, testing and results analysis
• Strong communication skills and executive presence – ability to inform and engage senior leaders across the enterprise on digital best practices
• Deep subject matter expertise on use of digital marketing technology and platforms
• Deep understanding of how to measure and report on digital campaign success and ROI
• Proven success working in a matrixed environment to deliver results



Would you like to wake up every day driven and inspired by our noble mission and to work together as one global team to empower people to live a better life? Here at AXA we strive to lead the transformation of our industry. We are looking for talented individuals who come from varied backgrounds, think differently and want to be part of this exciting transformation by challenging the status quo so we can push AXA - a leading global brand and one of the most innovative companies in our industry - onto even greater things.
 
In a fast-evolving world and with a presence in 64 countries, our 166,000 employees and exclusive distributors anticipate change to offer services and solutions tailored to the current and future needs of our 103 million customers.

We have been providing stability and reliability to our clients since 1859 to help them live their lives with confidence, to give them peace of mind, and enable them to realize their dreams for their loved ones and their legacy.
 
As an employer AXA is committed to creating an environment where everyone feels completely comfortable bringing their true selves to work every day. AXA US has been recognized and certified as a great place to work by the Great Place to Work Institute.
 
We provide our employees opportunities to move within our organization so they can grow their career and skills without ever having to leave AXA.  Almost 40% of our open jobs are filled with current employees.


NOTE: AXA participates in the E-Verify program.

 In addition to competitive compensation and an outstanding benefits package including 401 (k) and medical programs, we offer the opportunity for continued professional development in a congenial corporate environment.

 AXA is committed to providing equal employment opportunities to our employees, applicants and candidates based on individual qualifications, without regard to race, color, religion, gender, gender identity and expression, age, national origin, mental or physical disabilities, sexual orientation, veteran status, genetic information or any other class protected by federal, state and local laws.