Lead Manager Marketing Insights & Analytics

Location NJ, United States
Experience level Experienced Hire
Job details sector Marketing including Branding & Offer Development
Apply before Date not available

The AXA Marketing Insights, Strategy & Analytics team provides actionable information-driven solutions that continuously enhance client relationships for AXA HQ and advisors.  The team is hiring a Lead Manager of Marketing to facilitate marketing strategy for multiple lines of business including Financial Protection and Retirement Plan Services.
This Marketing role will connect key strategic analytics initiatives to marketing initiates designed to improve marketing efficiency, CRM insight, marketing capabilities, and digital engagement.  This role is instrumental to supporting positive business results through collaborative partnership with marketing business partners and other marketing COE's. 
The ideal candidate has experience in incorporating analytics into creation of strategies designed to improve marketing campaign management , establish KPI's in partnership with Marketing Business partners, and support continuous business improvement. 
The Lead Marketing Manager will provide recommendations and consultation services outside of marketing at the officer level, including participating in interdepartmental task forces and planning groups where he/she can act as the marketing expert on an as needed basis.


RESPONSIBILITIES:
Strategic lead for select client and prospect engagement programs across the enterprise including, but not limited to lead management and client enrichment campaigns. The Lead Marketing Manager will report to the Lead Director, Insights & analytics working as part of an integrated marketing team.

Responsibilities include:
• Understanding business goals and aligning programs that best drive business value
• Partnering with marketer Business Partners to develop the optimal offer
• Developing channel mix
• Planning/submitted budget requirements
• Deploying Test & Learn Analytics
• Implementing best lead management practices based on the audience, offer, call-to-action, etc.
• Create and deliver proposals, reports, and status updates to leadership across the enterprise
Build and maintain partnerships with Marketing Business Partners, service, IT, and Wealth Management to drive business value across marketing programs.

QUALIFICATIONS:
• Outstanding analytical, interpersonal and communication skills.  Ability to present analytics to a wide range of constituents in a relatable and understandable manner.
• Ability to work in a fast-paced environment, which often requires the ability to manage multiple projects and priorities.
• Self-starter with strong problem solving skills.  Pro-active, anticipating needs and staying out ahead of them.
• Uses insights, logic, and common sense to further stakeholders' knowledge, insight, and action through quantitative results
• Extremely resourceful and tenacious gathering information from across the organization
• Exceptional Excel and PowerPoint skills for presentations to business stakeholders.
• Working knowledge of insurance business and industry dynamics preferred.

EDUCATION/EXPERIENCE REQUIREMENTS:
• The ideal individual holds a BS degree in Marketing. A BA/BS undergraduate degree is required.
• Minimum of 6 years of relevant Marketing experience, preferably from a financial services industry with a discipline in marketing.



Would you like to wake up every day driven and inspired by our noble mission and to work together as one global team to empower people to live a better life? Here at AXA we strive to lead the transformation of our industry. We are looking for talented individuals who come from varied backgrounds, think differently and want to be part of this exciting transformation by challenging the status quo so we can push AXA - a leading global brand and one of the most innovative companies in our industry - onto even greater things.
 
In a fast-evolving world and with a presence in 64 countries, our 166,000 employees and exclusive distributors anticipate change to offer services and solutions tailored to the current and future needs of our 103 million customers.

We have been providing stability and reliability to our clients since 1859 to help them live their lives with confidence, to give them peace of mind, and enable them to realize their dreams for their loved ones and their legacy.
 
As an employer AXA is committed to creating an environment where everyone feels completely comfortable bringing their true selves to work every day. AXA US has been recognized and certified as a great place to work by the Great Place to Work Institute.
 
We provide our employees opportunities to move within our organization so they can grow their career and skills without ever having to leave AXA.  Almost 40% of our open jobs are filled with current employees.


NOTE: AXA participates in the E-Verify program.

 

In addition to competitive compensation and an outstanding benefits package including 401 (k) and medical programs, we offer the opportunity for continued professional development in a congenial corporate environment.

 

AXA is committed to providing equal employment opportunities to our employees, applicants and candidates based on individual qualifications, without regard to race, color, religion, gender, gender identity and expression, age, national origin, mental or physical disabilities, sexual orientation, veteran status, genetic information or any other class protected by federal, state and local laws.

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