Digital Marketing Director

Experience level Experienced Hire
Job details sector Marketing including Branding & Offer Development


Digital Marketing Director is primarily responsible for the end-to-end online marketing activities including  strategy, execution, monitoring, and performance, in order to achieve the e-commerce business objectives of generating online leads and growing online product sales. The scope also includes marketing activities with e-commerce partners.



  • Provide the necessary leadership for digital marketing strategies, campaign creation/development/execution to support e-commerce business goals
  • Lead and manage the digital marketing team; develop digital marketing capabilities of AXA PH
  • Manage all relevant stakeholders in the entity (including senior management), and when needed AMO and Group;
  • Be the entity’s Subject Matter Expert (SME) for digital marketing
  • Develop and manage relations with external marketing partners, agencies, vendors, etc.
  • Develop and execute all the digital customer acquisition strategy for ecommerce including digital marketing and lead nurturing
  • Build the digital marketing roadmap to grow leads and product sales generated through digital channels, together with key stakeholders
  • Oversee the development and management of digital campaigns from design, execution, tracking and optimization
  • Oversee functions as digital media management, social media strategy and management, and lead nurturing strategy
  • Manage and monitor the overall digital funnel
  • Measure and report performance of all digital marketing campaigns, assess and iterate against goals and KPIs
  • Develop new and creative growth strategies through digital marketing
  • Manage the ecommerce marketing budget and optimize spend and allocation according to business objectives
  • Liaise with digital agencies, internal stakeholders, and suppliers to execute and successfully manage campaigns
  • Liaise with internal stakeholders to ensure the proper development of digital assets to support campaign


  • eCommerce, Partners
  • Retail Proposition, Product Management, Retail Distribution, HR/other business requestors



  • At least 8  dedicated  experience in digital marketing preferably B2C E-Commerce companies or category, FMCG, and/or Digital Agencies
  • Digital native, fluent in digital ecosystem
  • Has strong familiarity in various digital marketing tools and techniques: Google Analytics (Adwords as a plus), Marketing CRM / automation, SEO, Social Studio would be a plus
  • Has the ability to drive  digital campaign planning and manage campaign execution from providing brief and guidance to creative materials development, and digital campaign reporting
  • Ability to thrive in a fast-paced, dynamic, highly collaborative work environment
  • Strong project management skills &  analytical discipline
  • Cross functional team management
  • Good communication skills, both verbal and written
  • Can lead and foster collaboration in a cross-functional setup


Key Competencies (Digital Marketing context)

  • Strategic thinking
  • People management / Cross-functional team management
  • Project Management of digital campaigns/projects
  • Stakeholder management
  • Excellent communication skills, both verbal and written

A global leader in insurance and investments, AXA takes care of 103 million lives in 64 countries worldwide. We actively invest in pioneering and personalized solutions to meet your ever-changing needs and exceed your expectations. In the Philippines, we are in partnership with Metrobank, one of the country's strongest banks.

Established in 1999, AXA Philippines is one of the largest and fastest growing life insurance companies in the country. It offers financial security to more than one million individuals through its group and individual life insurance as well as general insurance products through its subsidiary Charter Ping An.

AXA Philippines is one of the first to introduce bancassurance operations in the country, and is among the pioneers in the investment-linked insurance sector.

AXA now offers a complete range of products for all its customers’ insurance and financial protection needs, including savings and investments, health plans, income protection, and health coverage; and through its general insurance subsidiary Charter Ping An Insurance Corporation: fire, motor car, marine cargo, personal accident, bonds, casualty, and engineering insurance products.

AXA Philippines closed 2017 with P26.4 billion in total premium income and P5.7 billion in gross written premiums from Charter Ping An. Today, AXA has more than 4,000 financial advisers in 36 branches, and 700 financial executives in over 900 Metrobank and PSBank branches nationwide. Charter Ping An, on the other hand, has 22 branches nationwide and 2,007 agents.

AXA Philippines is a joint venture between the AXA Group, headquartered in France, and the Metrobank Group, one of the largest financial conglomerates in the Philippines.

The Metrobank Group is a conglomerate of industry-leading businesses that includes First Metro Investment Corporation, Metrobank Credit Cards, Federal Land, Toyota, and Manila Doctors Hospital. It was hailed Best Bank in the Philippines in 2010, 2011, and 2012 by Euromoney and recognized as the strongest bank in the Philippines by The Asian Banker in 2013. It is owned by the Ty Family whose major business interests include financial services, real estate development, power, and manufacturing.

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