Head of Life Product Marketing and Proposition

Location Hong Kong
Experience level Experienced Hire
Job details sector Life & Savings Insurance
Apply before Date not available

Role Purpose:

To uplift AXA HK’s marketing (external and internal) of its life insurance products, by:

  • Leading a Product Marketing function that not only can effectively promote strengths of AXA’s offerings, but also systematically contribute to product developments with its knowledge of market and consumer insights
  • Leading a Proposition Development function that can bring to life AXA’s Payor+Partner strategy, by introducing and maintaining value-added-services that can elevate AXA’s life insurance products
  • Leveraging extensively and optimally the various media available, particularly digital channels; and where a particular channel is not available but not effective, to lead the development of such new channel/tool
  • To define and execute AXA HK’s product marketing strategy, working in conjunction with markets owners (Savings & Retirement, Health & Protection)
  • Leading the Product Marketing function, to promote products through existing media and develop new ones, as well as leading the design and coordination of product launch events and other media events as related to life products
  • Leading the Proposition Development and Maintenance function, to embed meaningful VAS into offerings (permanent and otherwise) and maintain them
  • Leading research initiatives into potential strategic segments or opportunities, while assisting markets owners in conducting research for new product developments
  • Coordination and sometimes development of marketing content (principally digital ones) to be delivered to front line staff in all sales channels 


  • University graduate, preferred in Marketing, Communications or relevant discipline
  • Minimum 3 yrs managerial experience
  • Experience in advertising is an advantage
  • Good command of both spoken and written in Mandarin, Catonese and English.

Would you like to wake up every day driven and inspired by our noble mission and to work together as one global team to empower people to live a better life? Here at AXA we strive to lead the transformation of our industry. We are looking for talented individuals who come from varied backgrounds, think differently and want to be part of this exciting transformation by challenging the status quo so we can push AXA - a leading global brand and one of the most innovative companies in our industry - onto even greater things.


In a fast-evolving world and with a presence in 64 countries, our 166,000 employees and exclusive distributors anticipate change to offer services and solutions tailored to the current and future needs of our 103 million customers.

AXA Hong Kong, a member of the AXA Group, prides itself of serving over 1 million customers in Hong Kong and Macau. Besides being one of the largest health protection providers in Hong Kong, it is also the number 1 General Insurance provider1 and a market leader in motor insurance.

AXA Hong Kong is committed to helping its customers achieve stability and prosperity through providing a comprehensive range of life, health, property and casualty protection, as well as wealth management and retirement solutions.
We believe it is our inherent responsibility to support the communities we operate in, hence creating a sustainable business via constant and considerable contribution in the dimensions of health, environment and the community.

AXA is an equal opportunity employer. We are committed to promote Diversity and Inclusion (D&I) by creating a work environment where all employees are treated with dignity, respect, and where individual differences are valued. We welcome and treasure diverse profiles to join our big family, and to build an inclusive culture together which allows everyone to maximize their personal potential.

1Based on 2013 Office of the Commissioner of Insurance market share statistics

We offer excellent career prospects and attractive remuneration package to the right candidates.