Cutomer Stategy Analyst - Internship

Location 75-PARIS, France
Experience level Internships
Job details sector Marketing including Branding & Offer Development
Apply before 02/12/2017
Duration : 6 months

Location :
The position is located in Paris, at the AXA Group Head Office

Contact : – with reference MKT/BB
  1. The AXA Group
    The AXA Group, a worldwide leader in Financial Protection, supports and advises its customers, individuals and businesses at every stage of their lives by meeting their needs for products and insurance, pension, savings and wealth transmission.
    The headquarters of AXA Group, based in Paris 8th, brings together the Group's corporate activities. It coordinates the various entities with the Group's strategy, and is responsible for managing international projects. The peculiarity of the seat lies particularly in the presence of a strong international culture (37 nationalities).
    Aware of the challenges, AXA is a responsible and innovative Group that is constantly redefining standards to better serve its customers and employees.
  2. Presentation of the department:

    ”Now, customers want simplicity, transparency & personalization. We’ll meet their needs by increasing the number of touch points and reshaping interactions to improve customer satisfaction and at the end of the day, cross and up-sell.” Véronique Weill, Chief Customer Officer.

    The Customer Department has been created with this mission: reinforce the focus of the organization on our customers and notably our key strategic segments, generate insights to feed business strategies, product & servicing offer and drive AXA Group initiatives on Customer Experience.
  3. Operational context and main challenges of the position

    In order to reach our goal to “switch from payer to partner of our customers”, we need to get closer to our customers’ needs through insights, analysis, etc. prior to develop any offer/product at Group or local level.

    This position requires coordination and interaction between various teams from each entity or region (Marketing, Distribution, Operations, etc.) as well as Group’s departments such as GBLs. Due to the multiplicity of contact points, the amount of information and very tight deadlines, the position requires a strong ability to manage projects, analyze and synthesize various data.

    In addition, the women in Insurance initiative has been identified as one of the key 2020 priorities for AXA,with an ambition to become THE insurer of choice for women.

    The "customer insight & women initiative" intern will support the customer team on the following missions:

    1. Improve our Customer knowledge through the development of consumer insights;
    o Project management: Identify, launch and monitor of Consumer studies in collaboration with business lines and key departmentsinterviews to understand & relay customer needs & expectations
    o Animate Inside Insight, the AXA Consumer Insight community on the global Intranet, across all entities (e.g. identify new members, posting key insights, answering questions)
    o Interact with consumer Insight / Market Research teams to identify local researches likely to be transversally shared with the Community
    o Manage communication of Consumer insights & best practices to AXA stakeholders
    (Holding, countries) through a specific community
    o Analyze internal and external studies and identified how they could be applied to AXA

    2. Support the Women Initiative notably on the roll-out of AXA’s first women strategy
    o Assist in the implementation of a test & learn approach throughout the entities to develop/revamp women products
    o Assist in the creation of a women community across the Group with key stakeholders (e.g. Strategy, Finance,Business Lines, Marketing)
    o Assist in the roll-out of key initiatives to
    1) customize AXA’s go-to-market process
    2 )Humanize AXA’s brand image
    3) enhance client engagement
    4) develop innovative solutions
    o Monitor key indicators (volume, revenues, retention, equipment) through a monthly dashboard & identify key actions according to results

    Fully integrated into the Customer team within the Group Marketing, the trainee will ensure the completion of important deliverables on complex and high-visibility projects involving multiple and senior stakeholders for stakeholders at AXA Group and/or AXA local company/region level


Profile Requirements
1- Education
- Business School or University

2- Pre-requisites
- Fully fluent in English (oral and written); French is an advantage but not mandatory, fluency in other languages desirable (e.g. Spanish, German)
- Excellent skills at MS Office (notably Excel and PowerPoint)
- Multi-tasks oriented and capacity to prioritize and deliver results in a given timing

3- Expected skills and competences
- Excellent abilities to process figures;
- Excellent communication and relational skills;
- Excellent analytical skills;
- Strong organizational skills to monitor multiple projects in parallel;
- Ability to use common sense in a complex environment;
- Proactive;
- Analytical and synthesizing skills, e.g. ability to draw conclusions and make recommendations;
- Some notions in marketing a significant plus

Would you like to wake up every day driven and inspired by our noble mission and to work together as one global team to empower people to live a better life?  Here at AXA we strive to lead the transformation of our industry. We are looking for talented individuals who come from varied backgrounds, think differently and want to be part of this exciting transformation by challenging the status quo so we can push AXA - a leading global brand and one of the most innovative companies in our industry - onto even greater things.  In a fast-evolving world and with a presence in 64 countries, our 166,000 employees and exclusive distributors anticipate change to offer services and solutions tailored to the current and future needs of our 103 million customers.
The headquarters of the AXA Group, based in Paris 8th, brings together the Group's corporate activities. It coordinates the various entities with the Group's strategy, and is responsible for managing international projects. The headquarters has approximately 800 employees and is distinguished by its strong international culture (39 nationalities).