Rob Butler founded Maestro Health in 2014, with a mission to make benefits “people-friendly” again. As quoted in Forbes, “Butler has imbued his company, Maestro Health, with that notion of “treating people right” –meaning both customers and employees. And he is on a mission to bring humanity to the confusing, frustrating business of health care that has heretofore been inhumane.” Known in the employee health and benefits industry as “the most experienced start-up,” Maestro Health and its all-in, tech-meets-service platform is designed to simplify the experience, reduce costs and empower the consumer. Rob led the company’s recent acquisition by AXA.

Before founding Maestro Health, Rob Butler was President of PayFlex, a leading employee benefit program administrator. Under his guidance, PayFlex became the nation’s leading provider of healthcare savings account administration and was acquired by Aetna in 2011. Rob was appointed CEO and Head of the newly combined Aetna and PayFlex Consumer Financial Solutions Division, which he led until he created Maestro Health. Prior to these endeavors, in 2000, Rob took on the role of Executive Vice President at MBI, the pioneer of the employee benefits debit card. In his five years with the company, they became known as “one of the top innovators in the healthcare marketplace” and were acquired by Metavante.