For more than 20 years, AXA France has founded AXA Prévention, a non-profit organization that contributes to the development of responsible behavior through actions aimed at informing and educating the public about the risks related to health, traffic and home risks. The objective is to get people to make behavioral adjustments needed to make life safer for themselves and others by reducing the number and severity of accidents and injuries.
AXA Spain sponsors the social platform 'Ponle Freno' which focuses on road safety. Through several means (social medias, smartphone application, press release, media presentation...), the partnership tries to reduce road risks by promoting safe driving behavior and increase awareness of road risks. Think tanks are organized to generate initiatives and lobby to promote local authorities to takes measures. The program is also present in events such as the national road safety awards and the 'Ponle Freno' marathon to raise funds for a charity.