AXA's brand: looking great

On last August, the US weekly Business Week published its rankings of the world's 100 Best Global Brands. The AXA Group made the list for the first time.

The AXA Group made the world-famous Business Week's 100 Best Global Brands list for the first time this year. As in past years, the survey takes a number of factors into account, including an assessment of the revenue power of brands.

AXA is also described as one of the major insurance brands that attracts the attention of consumers through effective communications sports sponsorship and advertising, for example.

Incidentally, the Business Week rankings put Coca -Cola, Microsoft, IBM, GE and Intel as the top five.