In 1985, the AXA brand is born under the impetus of Claude Bébéar.
For the former Mutuelles Unies / Drouot Group, then leader of private insurance in France, this new name reflects a powerful ambition: to develop on an international scale.
30 years later, AXA has become the world's leading insurance brand.
Faithful to the ambition that led it to become the world's leading brand, AXA Group is committed to creating value while earning the confidence of its customers every day, by innovating and engaging with the world.
This year, AXA celebrates its 30th anniversary and more than ever reaffirms its commitment to move forward.
In 2015, the brand is celebrating this pioneering spirit: 30 years of creation, of expansion, of innovation.
It's a fascinating story that you can discover in this illustrated chronology. This timeline illustrates year by year how the Group's major transformations since its inception were enabled by its international vision, its understanding of economic, human and technological issues, and its thirst for the challenges of tomorrow.
We also invite you to see this short film about our anniversary, which was celebrated by AXA employees around the world.
The road to be travelled will be guided by the same entrepreneurial spirit, one that is rooted in solid values, borne aloft by innovation and sustained by our ongoing commitment to merit the confidence of each and every one of you.